A common rule of thumb for home service businesses is to reinvest a meaningful share of revenue into marketing — often in the range of 5–10% for companies actively pursuing growth. The right number depends on your margins, your market, and how fast you want to scale.
Where roofing dollars work hardest
- Local paid ads that target homeowners in your service area
- A steady review-generation system to build trust
- Branded trucks, signage, and door hangers in the neighborhoods you work
- A CRM so no lead falls through the cracks
The goal is not to spend the most — it is to spend where it converts, and to track every dollar back to booked jobs. That is exactly the kind of full-funnel setup Marathon Creative builds for local service businesses.